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URL redirection services are often acquired to create short and memorable web addresses that will redirect to the actual website address. URL redirection has many purposes and advantages, but requires vigilance. Generally, it is aimed at helping users point their domains or sub-domains to certain URLs when necessary. Enterprises use automatic URL redirection in case of domain changes. When a website no longer persists under its original domain, and all its visitors need to be automatically informed, URL redirection services help domain owners preserve the audiences and incoming links.